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I started Brooklyn Mixers whilst I was in Year 12. My motivation for starting a business was to experience the process graphic design plays in the product design and marketing of a product. Starting my business and developing the desige concept to appeal to a defined target market has taught me a great deal about the Important role graphic design plays in communicating a message.
Understanding the importance quality graphic design plays in the success of a product, including the right design alligned to industry requirements, the ability to appeal to the target market, and developing a competitive, profitable product continues to be an invaluable lesson. In addition, developing a clear message for potential clients through trial and error, and the ability to talk through the cost/commercial value of a product has been incredibly challenging but eye-opening.
The knowledge I am developing through Brooklyn Mixers brings another dimension to my skill set and what I can offer a future employer.
The vital role good g good graphic design plays in appealing to a defined set of demographics, Target Market end users. Packaging is equally Important as the graphics that support the product and promotional material.
Presenting and communicating with clients. Learning how to conduct myself in a sales meeting. to sell the solution my product solved, has helped me to understand the importance of communication when convincing/persuading clients to embrace a design aspect, or marketing concept, that would better appeal to their target market.
Operating a small business, has taught me valuable principles, organization, punctuality determination, accountability and financial smarts, budgeting, costing and bookkeeping.
