HONEY FINGERS

Hospitality - RMIT 2024 Semester 1

Working with Honey Fingers

Honey Fingers has a passion for ‘bee cultures’-the unique relationship between bees and humans. Our work focuses on promoting, exploring, and experimenting with this symbiosis, celebrating the intersection of bees and humanity. For this project, Honey Fingers conducted research in Java, Indonesia, investigating traditional beekeeping methods. My focus was on the different smoking practices used by local beekeepers, a distinctive topic perfect for desian exploration.

Deliverable 1: Research publication

I created a two-color, 12-page A51 booklet synthesizing our research. This booklet was informed by Honey Fingers’ activities and the client’s brief. To communicate the research in an engaging and dynamic way, I focused my zine design on the smoking practices used in Java. I employed a warm color palette of oranges and yellows, reminiscent of bees, and incorporated bee illustrations and line designs that represent both bee stripes and smoke patterns. This cohesive design ties the research to the visual elements, making the information both informative and visually appealing.

Deliverable 2: Industry Intervention

For this project, we developed an industry intervention in the form of an illustrated prototype and a digital strategy aimed at improving current food systems to support both people and bee environments.
Our campaign is purpose-driven, focusing on a key issue within the regenerative food system. The outcome is deeply connected to locality, acknowledging First Nation histories, and is designed with careful consider- ation for needs of the communities engaging with our campaign
To maintain a cohesive visual identity, we incorporated elements from the zine design, such as the background line patterns. This helps create a harmonious look and feel. We aimed to evoke a range of emotions through our campaign materials, using bright and happy images alongside dramatic black and white visuals, to highlight different aspects of the issue and engage a diverse audience

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